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Three Drunk Monkey’s Ikea ‘holidays’ spot wins first round of Sirens

An ad for Ikea created by Three Drunk Monkeys has won the overall and single categories for the first round of the 2012 Siren Awards, organised by Commercial Radio Australia. ‘Holidays’ was written by Tim Green and Tim Cairns.

The duo noted: “We were inspired by the idea of a regular unskilled guy attempting to install a kitchen by himself and what the flow-on effect might be. We tried to imagine what having your Dad install a kitchen would be like, seen through the eyes of an enthusiastic six year old.”

“Treat a radio ad as though it is an opportunity until proven otherwise. Radio ads are often used to speed read a shopping list of product benefits, but like all good ads if you can just focus on saying one thing well you’ll be winning,” they added.

Winner of the campaign category was written for Mother Energy Drink by  Smart in Sydney, called Wakes You the Hell Up; Morning Number 2; No Navel Gazing; After Nothing. The spots were written by Dan Gregory and Kieran Flanagan.

An ad for SA Lotteries called ‘Scratched Record’ won in the craft category. The spot was crafted by production studio Best FX in Adelaide by sound engineers, Scott Illingworth and Pete Best.

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