Thrive hires Phemmie Wilkinson and Lauren Nowak to business director roles

Thrive PR and Communications Melbourne has appointed Phemmie Wilkinson as group business director and Lauren Nowak as business director.

Wilkinson joins from The Origin Agency where she spent three years as account director. She has also spent time at The Ideas Suite and TLC Marketing in the UK.

In her new role, Wilkinson will be the agency’s lead for client ANZ Group.

Lauren Nowak, Australasia GM Kelly Stambanis and Phemmie Wilkinson

Nowak was most recently at Red Havas, joining at the start of 2019 as client services director and was promoted to business director after seven months.

Prior to Red Havas, Nowak spent four-and-a-half-years at WE Buchan – now WE Communications – leaving as Melbourne team lead.

Nowak is also the treasurer of IABC Victoria and recently completed her Strategic Communication Management Professional (SMCP) designation through the Global Certification Council.

Kelly Stambanis, Thrive general manager of Australasia, said: “I’m thrilled to have Lauren and Phemmie on board in our Melbourne team on the back of a very strong 2019 for Thrive.

“Lauren brings an amazing outlook and focus to the Melbourne team, with an attention to detail that will help accelerate our further growth in this market and across our other offices. Phemmie is a delightful addition to Thrive, bringing her extensive experience in finance, automotive, hospitality and telco communications to the fore for our clients, in particular ANZ.”

Leilani Abels, founder and managing director of Thrive, said: “In the last year we’ve invested significantly in initiatives around our people and culture, and it’s wonderful to see Thrive attract and retain great talent across each of our five offices.

“Most recently we launched a career acceleration program called Project Wings, that provides for more opportunities for promotions and it also includes a renewed Wellbeing Program, with a focus on the mental health of our team, and an agency-wide cross office Mentor Program.

“In the last quarter we made 22 promotions across the business at all levels. We look forward to building on Project Wings in 2020 as we continue to look out for more first-class talent to join our growing team.”


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