Thrive PR creates new senior leadership roles including appointment of Melbourne lead

Thrive PR + Communications has appointed a new Melbourne lead, and has made senior promotions, to continue strengthening its Melbourne team.

The announcement:

Thrive PR & Communications has strengthened its team creating new roles with Ashleigh Bruton appointed as Integration Director and Natalie Liebmann as Associate Director Thrive Sydney while Chloe Jeffers takes the helm of Thrive Melbourne.

Ashleigh’s appointment will see her lead Thrive’s in house creative, social and content function in Australia and New Zealand and drive 360-degree storytelling alongside the PR teams.

“It became evident from the moment we met, that Ashleigh could make a difference bringing our social, influencer and PR teams together and driving more data-led creative content and social-first opportunities for our clients,” said Leilani Abels, Thrive CEO. “Ashleigh has exceptional integrated communications, advertising, content and social media experience. Combining these functions under the one agency is in high demand by clients where they gain greater value with their budgets and higher returns.”

Ashleigh spent the past four years at Publicis Groupe leading a team of digital specialists, and for ten years prior to that she worked across Australia, New Zealand, Asia-Pacific and North American markets. Her strategic and creative expertise has led her to be one of Australia’s leading consultants in digital marketing for brands such as Lexus, Tourism Australia, Stellantis, GSK, Woolworths, Qantas, Proximo Spirits and many more.

Ashleigh said, “For as long as I can remember, Thrive has stood out as a cornerstone of this industry. I couldn’t be more excited to be joining the leadership team to spearhead the integration offering across digital, social & creative and work closely with our team members in all offices across Australia and New Zealand. Leilani and the executive leadership team have cultivated a truly unique culture at Thrive, with an impressive roster of some of the world’s leading brands. I can’t wait to drive the evolution of Thrive’s integrated communications model.”

Thrive Melbourne has strengthened its position in the Victorian market with the appointment of Chloe Jeffers who takes the helm as Business Director.

Leilani said, “Chloe is a seasoned senior communications leader who deeply understands brand storytelling, the media landscape and the changing world of PR. With two decades of experience in integrated corporate and consumer communications, she’s a first class leadership appointment for us. Her experience is diverse across industries and her highly engaging approach to managing teams takes Thrive Melbourne to a new level.”

Chloe brings diverse experience across many communications platforms, weaving in storytelling at the core, bringing broad thinking having worked in agency, in-house and across broadcast delivering integrated marketing and earned media campaigns, managing major partnerships and delivering big brand events. Chloe’s experience has been across almost all major categories with deep seeded experience in FMCG, retail, government and sport.

Chloe said, “I am thrilled to join the team at Thrive, an agency with an enviable reputation as a leader in integrated PR and communications. With such a brilliant Melbourne team to lead, I look forward to adding even greater value to our existing clients and bringing new business into the Melbourne team so we can continue to keep the heart of Thrive’s homeland beating fervently.”

Thrive Sydney has also created a new role with Natalie Liebmann joining as Associate Director and 2IC specialising in big brand consumer PR. She spent over seven years at iD Collective Sydney where most recently she was General Manager. Her expertise over the last decade has been in FMCG, tourism, liquor, consumer tech, fashion and retail with companies including Moët Hennessy Australia, Kmart, Banyan Tree Hotels & Resorts, Mondelez, LA Gear, Lush, DJI, Lacoste, Procter & Gamble and others.

Leilani said, “Natalie is a born and bred Sydney sider and knows the local market intimately. It’s a huge asset to clients wanting great PR and stand out social and influencer work. Natalie has exceptional strategic campaign experience, she’s a creative thinker and has a solid black book to get things done. She’s a stand out talent to have on our team.”

Natalie said, “I am excited to be joining the Thrive family as I enter this next chapter of my career. With an incredible reputation and client portfolio, I look forward to working with Leilani and the executive leadership team, as we continue to strengthen Thrive’s offering and diversify client categories. Championing the Sydney team alongside Niall Hughes, there’s also immense opportunity to grow and build on the team’s passion and expertise, as we work together to build a thriving future.”

The new senior appointments further highlight Thrive’s growth plans.

“Thrive is a dynamic place to work with a people-first culture and high performance mindset. Our clients benefit directly as we attract and retain the best talent. It’s why we have worked with many clients for so long. We welcome Ashleigh, Chloe and Natalie with open arms into the Thrive family. I know they will be making an impact for years to come and are limited by nothing at Thrive,” Leilani concluded.

Source: Thrive PR + Communications


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