Throwdown Esports tournament picks up tech company sponsorship

Esports tournament promoter Throwdown has secured gaming PC brand OMEN by HP as a sponsor for its 2018 Rocket League tournament.

The technology brand will be the exclusive technology sponsor for Throwdown’s Rocket League OCE Championship Split 1 2018, which be shown live on the company’s Twitch channel.

The sponsorship deal was brokered by gaming media specialist Showdown and HP’s media agency PHD.

Showdown’s managing director Scott Wenkart said in a media statement: “There’s already a huge Rocket League community which is growing thanks to esports programs and events from Throwdown.

“This commitment from Throwdown and Psyonix is the next stage in growing the community in Australia and beyond. We know that the appetite is there and with the support of brands like OMEN by HP, together we can emulate the success of gaming we’ve seen in more mature markets of the world. 2017 saw a tremendous amount of growth and we’re looking forward to taking that to the next level in 2018.”

Steven Yeakey, Throwdown’s brand and community manager added: “Rocket League in Oceania has always had a vibrant and passionate community and I’m excited to see OMEN by HP work with us to take it to the next level. The OCE Championship is the pinnacle of professional Rocket League in our region and one of the most viewed broadcasts in Oceania. We hope to make 2018 a truly special year for both Throwdown and Rocket Leagues’ communities.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.