Thursday night AFL helps Seven win the night as Masterchef continues to fire

The vital AFL clash between Hawthorn and Port Adelaide last night helped Seven draw a bumper audience of 467,000 viewers in Melbourne and Adelaide from 7.30pm last night, enough to give it the primary channel victory for the night.

The Chase Australia at 5.30pm and Home and Away at 7pm pulled 717,000 and 650,000 metro viewers, the most popular entertainment programs of the evening after Ten’s Masterchef, according to OzTam’s overnight metro ratings.

Shark Tank's season finale increased its viewership.

Shark Tank’s season finale increased its viewership.

After a bumper week split Thursday night audiences meant Masterchef was unable to crack the million barrier last night, grabbing 952,000 viewers at 7.30pm. It was also the most popular program among the key advertising demographics (16-39, 18-49, 25-54).

After Masterchef 580,000 tuned in for Shark Tank’s season finale at 8:40pm, an improvement on last week’s audience of 452,000.

Nine’s biggest entertainment drawcard RBT returned after last week’s hiatus for the NRL broadcast. It pulled 607,000 viewers at 7:30pm.

In 6pm news, Seven News inched ahead of Nine News with 1.018m viewers over 1.016m. However Nine managed to best Seven in the 6:30 news slot with 926,000 viewers over the combined 6.30pm bulletin and Today Tonight’s 901,000.

Ten’s The Project at 7pm was the channel’s best performer after Masterchef, grabbing 586,000.

Seven won the evening with a 20.8% audience share. Nine trailed behind with 16%, followed by Ten at 15.5%, ABC at 11.5% and SBS at 5.7%.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.