Ferrero, the confectionery group, has launched what it claims is the first fully integrated digital campaign in Australia for its Tic Tac mint brand.
The campaign to promote the limited edition yellow and green Citrus Twist Tic Tac flavour is being supported by a new version of the “Shake & Share” iPhone application, online banner ads and a new website featuring a game-based competition.
The digital campaign was created by digital agency Webling Interactive, with media placement by PHD. Online media placements are running on YouTube, NineMSN, MoshTix, MySpace and The Vine.
The new flavour is also being supported by global creative with the new “Bounce” TV ad. It features an office worker using the mint brand to enliven her working day by bouncing them off her cubicle wall and catching them in her mouth.
The Ferrero Group, founded in 1946, owns brands including Nutella, Ferrero Rocher, Kinder Surprise and Kinder Bueno.