Tic Toc uses celebrity impersonators in ‘Beware of Imposters’ campaign
Tic:Toc home loans have used impersonators of celebrities including Barack Obama, Elvis and Prince William to poke fun at lookalike online home loan application forms.
Created by The Twelfth Window, the out-of-home billboards highlight competing home loan companies who, the company claims, do not deliver on the promise of instant approval.
Katherine Paphitis, Tic:Toc’s marketing and communications manager, said in a statement: “Whilst they claim a home loan online and approval in minutes, none of it is true.
“Other ‘online’ providers digitise only part of the process, so while their application may begin online, it ends in the exact same way as every other traditional home loan process.”
Graham Johnson, joint founder and creative director at The Twelfth Window, said: “Our ’beware of imposters’ campaign is a tongue-in- cheek way of highlighting there is only one platform that can deliver real-time home loan approval online: Tic:Toc.
Credits:
- Tic:Toc
- Andy Rice – Chief Marketing Officer
- Katherine Paphitis – Manager, Marketing & Communications
- The Twelfth Window
- Graham Johnson – Creative Director
- Oliver Devaris – Creative Director
- Ruth Holt – Group Account Director
- MEC
- Phil Mumford – Client Director
- Ben Doecke – Senior Digital Client Manager
- Kim Nguyen – Client Manager
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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