Ticketek signs up with Krux for new data management platform
Ticketek has signed a deal with Australian programmatic platform Krux to provide a more coherent offering to consumers and customers across its platforms.
The release:
Ticketek, Australia & New Zealand’s largest sports and live entertainment event ticketing company, has announced a partnership with Krux Digital Inc. to help generate a single customer view across its multiple platforms. As its data management platform (DMP) of choice, Krux’s technology will enable Ticketek to better serve its new and existing customers with relevant content and offers, as well as creating enhanced commercial offerings to venues and promoters.
Established in 1979 and integrating to a web-based platform in 1997, ticketek.com.au offers real-time 24/7 ticket purchasing, and attracts a monthly average of 1.9 million unique visitors. Its partnership with Krux will allow Ticketek to unify data silos from its various online and offline channels, zeroing in on that data to connect with its audiences more efficiently.
Cameron Hoy, Managing Director, Ticketek said, “Over the last 18 years online we have attracted over 11 million MyTicketek members. To ensure we are delivering the best customer experience to this loyal customer base, as well as providing an engaging experience for new users, we need to have a clear understanding and view of our audience, no matter what channel they connect with us on.”
“We selected Krux to assist us in this exciting next phase of our marketing strategy based on its deep understanding of the local marketplace, its real-time, cross platform analytics and experienced on-the-ground support team. Our initial priority is to integrate Krux’s technology into our web-based components exploring and connecting our website engagement, email marketing and advertising touch points, content consumption and purchase cycle. Following this we’ll move to integrating the DMP capabilities to our mobile apps and our back-office business analytics solutions to give a complete view of our audience data.”
Jo Gaines, Country Manager, Krux Australia and New Zealand commented, “Ticketek has been a leader in the event-ticketing space for over 35 years, building an engaged customer base and strong brand recognition. A key component to this success has been its willingness to innovate and embrace new technology. We’re delighted to be a part of Ticketek’s latest venture in fully understanding and activating its audience data to deliver next-level customer engagement in both a publishing and marketing context.”
Source: Text100 press release
