Tide PR wins UK sparkling water brand Dash Water’s PR account
Tide PR has won UK sparkling water brand Dash Water’s PR account.
The appointment follows the announcement of the brand’s entry into the Australian market, with Dash Water being available in stores from September, including 700 Woolworths stores.
Dash Water’s founders, Jack Scott and Alex Wright
Dash Water’s co-founder Jack Scott said of the appointment: “We’re here to bring a fresh perspective to soft drinks and talk about the real issue of food waste. We feel very lucky to have come across Tide PR, and cannot wait to make a splash with them.”
Tide PR’s director Stacey McArdle commented: “We’re delighted to be appointed as the agency of choice for Dash Water and look forward to educating the Australian market about this progressive brand and its commitment to reducing food waste.”
The account will be led by McArdle, account director Tess Fisher and senior account manager Beth Patterson.
The news follows other client additions for Tide PR, including HotHouse Media & Events’ client list.
