Tiger Airways returns to TV advertising to woo wintering Aussies

Eight months after Tiger Airways returned to advertising in Australia, the airline has hit the airwaves with a TV offensive to encourage Aussies to escape the winter.

Tiger Airways was grounded for six weeks last year over safety concerns, and advertising resumed in October. The Singapore Airlines-backed carrier’s ‘Fly cheaper’ line was since dropped and Tiger was repositioned as “fun, colloquial, honest and real”.

The agency behind the campaign was McCann, with production by Goodstuff. McCann inherited the account after merging with Smart in reverse take over in September last year.

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