Tiktok and Binge team up for free Billion Dollar Playground screening

Binge is partnering with Tiktok to allow the platform’s users to access the first episode of Billion Dollar Playground via a Tiktok Live event – and no Binge subscription is necessary.

The announcement:

In a bold and industry-first move, BINGE is shaking up its social strategy by offering TikTok users access to the first episode of its brand-new reality series Billion Dollar Playground via a 24-hour TikTok LIVE event.

Launching Wednesday, 18 June at 8:00AM (AEST), Billion Dollar Playground Episode 1 will be streamed on loop for 24 hours on TikTok, meaning audiences can get a taste of the show – with no BINGE subscription required. BINGE is the first Australian streamer to debut a full episode of a series on TikTok LIVE for a 24-hour period.

Billion Dollar Playground Episode 1 TikTok LIVE Details:

• Livestream date & time: Wednesday, 18 June at 8:00AM AEST
• How to view: Head to @BINGE on TikTok and tap on the profile picture to join the LIVE
• Access: Free to all TikTok users – no BINGE subscription required

Annabelle Greene, marketing director for BINGE, said: “TikTok sits at the centre of pop culture, and by streaming episode 1 of Billion Dollar Playground directly on the platform, we’re meeting viewers where they are, in the formats they love. We’re proud to work with TikTok to unlock new ways for audiences to discover our fantastic content.”

The livestream will be supported by a paid and creator-led campaign across TikTok, Meta, Snapchat and YouTube Shorts driving viewers to continue watching the series on BINGE.

This new model is part of BINGE’s broader strategy to innovate how audiences discover original content – using sampling, social-first distribution and creator amplification to build momentum and unlock new viewership pathways.

BINGE Original Billion Dollar Playground follows an elite team of luxury service professionals dedicated to fulfilling every wish of their ultra-rich clients’ vacations. Set against breathtaking Australian backdrops, this innovative, original format merges the allure of high-end properties with the excitement of workplace reality and luxurious living.

Billion Dollar Playground has been commissioned by Foxtel Group for BINGE and is produced and created by Ronde Media. Executive producers are Jacqueline Saddington, Howard Myers-Rifai, and Alison Hurbert-Burns for Foxtel Group with Ben Davies serving as the Executive Producer for Ronde Media.

Source: Binge

Editor’s note: Mumbrella has changed the way it deals with company names. House style is now to use standard proper noun capitalisation on all names regardless of brand typography. Brand typography may be retained in direct quotes from releases.

Got a tip?

Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

Linkedin

topics Annabelle Greene Billion Dollar Playground Binge TikTok

Share Tweet Share

Have your say

Login with:

Continue with LinkedIn

or

Comment anonymously

Your comment will be marked as unverified

Name

Comment

Δ