TikTok appoints ANZ marketing director, drops new campaign

Serena Leith has joined TikTok as global marketing director Australia and New Zealand, having previously served as Spotify’s marketing director.

Leith joined TikTok in March this year, according to her LinkedIn, having worked in her previous role at Spotify since January 2018. Leith joined Spotify in May 2012, and was promoted several times over. She has also worked at Universal Music Group and Warner Music Australia.

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