TikTok removed over 81m videos globally in Q2 according to report

TikTok has released its Q2 Community Guidelines Enforcement Report, which has revealed that, for April to June 2021, 81.518 million videos were removed globally for either violating TikTok’s Community Guidelines or Terms of Service.

TikTok also reports for the same period it rejected 1.829 million ads for violating its advertising policies and guidelines.

The market with the highest removal rate was the United States with 11.43 million videos removed.

TikTok has also reported that 4.66 million videos were reinstated globally after going through an appeal process.

In terms of ads that were rejected, TikTok stated in its Safety Centre that: “We are committed to building a positive, authentic, and joyful experience when it comes to seeing advertising on TikTok, and we will continue to invest in more people and technology to ensure advertising on our platform meets our standards.”

In a blog post in its newsroom, TikTok’s head of trust and safety in EMEA Cormac Keenan stated: “Harassment as a whole, and hate speech in particular, are highly nuanced and contextual issues that can be challenging to detect and moderate correctly every time. For instance, re-appropriation of a term is not a violation of our policies, but using that re-appropriated term to attack or abuse another person would violate our hateful behavior policy. Bullying can be highly personal and require offline context that isn’t always available.

“To better enforce our policies, we regularly train and guide our team on how to differentiate between, for instance, appropriation and slurs or satire and bullying. We’ve also hired policy experts in civil rights, equity, and inclusion. As we make continual improvements to our detection mechanisms, we are striving to get these critical issues right for our community. We encourage people to report accounts or content that may be in violation our Community Guidelines.”

TikTok has also reaffirmed its commitment to combat anti-Semitic content on the app. The recommitment comes after a report by Hope Not Hate, a UK-based advocacy group against racism and fascism, found a prevalence of anti-Semitic content on the social media platform globally.

TikTok is a participant to the Malmö International Forum on Holocaust Remembrance and Combating Antisemitism.

Mumbrella has contacted TikTok for the Australian breakdown of data.


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