TikTok taking on Twitter (and Threads) with new text feature

Threads is threatening to take down Twitter, which is now named X, despite Meta, Microsoft, and hundreds of other companies having a decent legal claim to that particular trademark. But amidst all this bickering, TikTok – the actual rival to both Zuckerberg and Musk – has quietly launched its own text-based social media play.

“Today we’re thrilled to announce the expansion of text posts on TikTok, a new format for creating text-based content that broadens options for creators to share their ideas and express their creativity,” the company announced today.