TikTok video advertising beer snorkel breaches Ad Standards
A TikTok video has breached Ad Standards for the first time, with beer snorkel brand Only Chug drawing complaints and eventually ruled to have breached the Australian Association of National Advertisers (AANA) Code of Ethics.
The video features a man sitting in a bathtub attempting to drink a Vodka Cruiser as fast as possible, using Only Chug’s beer snorkel, and bragging through a caption that his time was 2.56 seconds.
A sample of comments received in complaint by Ad Standards brought up the fact that the video is being targeted at a young audience, on a platform used predominantly by those under the age of 30.
