News

Tim Cahill becomes Samsung ambassador

Professional footballer and Socceroo stalwart Tim Cahill has been announced as an ambassador for electronics behemoth Samsung.

The partnership will feed into Samsung’s Do What You Can’t platform, and, according to the brand, aims to inspire Australians.

Cahill has also represented teams in China, US and UK

Josh Grace, recently appointed CMO of Samsung, said Cahill was an inspirational figure to many.

“Tim Cahill is the first name that comes to mind when Australians think football,” he said. “He has consistently demonstrated that Australian spirit of having a go and achieving success in the face of adversity. And he had done that on the global stage.

“Tim has been instrumental in inspiring generations of Australians to follow their dreams and it’s his relentlessness and personal drive for the game that we feel connects so strongly with what we stand for as a brand.”

Cahill added: “It’s incredibly exciting to partner with Samsung and I look forward to collaborating with them to showcase and share our stories together. It’s such an important year for Australian football and a great time to be aligned with such an inspirational brand that continuously pushes itself.”

The partnership officially commences with a local campaign to promote Samsung’s 2018 QLED TV category, which the brand said will kick off soon.

Samsung released an ad last month as part of the Do What You Can’t platform featuring Australian netballer Sharni Layton who couldn’t compete at the Commonwealth Games due to mental exhaustion. The ad was created by Leo Burnett and was titled ‘The Ad I Was Supposed to Make’.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.