News Tim Rogers fronts AFL finals campaign August 21, 2012 12:57 by Robin Hicks 8 A new campaign has launched to promote the AFL finals. The campaign is fronted by Aussie rocker Tim Rogers, a well known North Melbourne fan. The agency behind the ad was GPY&R Melbourne. Robin Hicks topics AFL, Tim Rogers Share Tweet Share Comments: 8 Add Comment Nic Halley 21 Aug 12 isn’t this a bit similar to the Foxtel NRL ads a few years ago with Brendan Cowell etc Reply Rob 21 Aug 12 Very similar tone. I reckon they might have been doing a bit of youtubing. The AFL are taking their push into Greater Western Sydney seriously using a boy from Castle Hill to front their finals ads… Reply David 21 Aug 12 I think you will find he is from Kalgoorlie Rob. Just high schooled in Castle Hill. Reply Bucks is back 21 Aug 12 Not convinced with this, I know exactly who Tim Rogers is, and loved his work with You Am I, but I asked my unlce if he knew who he was (he’s 58) and I asked my son (who is 17) and neither did. I then asked 2 of my staff just then (early and mid 20) and neither of them knew. All Footy minded people, so the connection with him and AFL is clearly not strong (I already knew he is a very pasionate North Melbourne supporter, but you cant help bad taste), so not sure what strategy AFL are going for? Stand to be corrected, just my thoughts. Reply AVB 21 Aug 12 Spurs! Reply David 21 Aug 12 The AFL has used him before, and he is well known as a passionate football supporter in Melbourne (Go the Kanags!!). I think it does work, because the fact he is a ‘celebrity’ isn’t the point, but someone that gets excited by footy in September. By the way Bucks, it should be ‘love his work in You Am I’, as they are still going!! Reply Meg 21 Aug 12 Agree with @David, I think the appeal here is that those who don’t recognise him just see an ‘everyman’ who delivers a pretty decent performance about the excitement that finals brings… Reply Go Timmy 22 Aug 12 Massive AFL fan, who is genuinely excited his team will play finals. Well done for focusing on the fans, and not Tina Turner et al. Reply Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 60 Comments How to Ritson: A beginner’s guide to denial, dismissal & downplay 43 Comments Outsiders by name, outsiders in the ratings 23 Comments Calling bullshit on the internet 101 23 Comments Mark Latham, Rowan Dean and Ross Cameron land Sunday morning ‘Outsiders’ show on Sky News 22 Comments Cash for client access: a new low for media?