Tim Tam trademark ‘Chocolicious’ for new campaign

Campbells Arnotts is seeking to trademark the phrase ‘Tim Tam Chocolicious’ for a new campaign set to launch later this year.

The phrase ‘Tim Tam Chocolicious’ is under examination by IP Australia,  and the term ‘Chocolicious’ has already been approved for Arnott’s Biscuits Limited.

“All I can say is that it’s a totally new way for consumers to interact with their beloved Tim Tams,” a spokeswoman for Campbells Arnotts told Mumbrella. “Stay tuned.”

Chocolicious will launch later this year.

Campbell Arnotts APAC marketing boss Susan Massasso announced today she will take on new role as head of marketing at dairy company A2 corporation in September.

A replacement at Campbell Arnotts has not yet been announced.

Last month AussieMite labelled itself “sacrilicious” in an ad – since withdrawn – poking fun at Catholic Holy Communion.

Chocolicious trade mark


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