Dr Mumbo

Time slows at Seven

Even Dr Mumbo has run afoul of a typo or two in his day, but when he’s sending out promo materials, he tries his best to run them through a spellchecker before they hit inboxes.

Unfortunately, Seven appears to have missed this step when the promo materials were sent out for the new slate of programming in 2020, promising massive “timeslow” growth.

Only one place for timeslow growth in 2020

Dr Mumbo isn’t quite sure what timeslow growth is, but he thinks it might be the distant cousin of timeslot growth – and it was being promised across EDM, Twitter and LinkedIn.

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Small print clarifies those figures are based on internal projections, but they remind Dr Mumbo of other times promises were made and released to the industry, only to be brought up at every turn by those pesky trade media outlets.

The social media posts have been deleted and a correct EDM has been sent out, so Dr Mumbo is happy to let this one disappear into the depths of the internet. Besides, in the case of Plate of Origin (or POO), it might not be Seven’s biggest concern.


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