Tinder and QPS team-up for online dating safety campaign

Content warning: This article mentions and discusses sexual assault. If you or someone you care about needs support, please contact 1800 RESPECT or 1800 737 732. In an emergency, call 000.

Online dating app Tinder and the Queensland Police Service (QPS) have launched a joint safety campaign to bring further awareness of the link between sexual assault and online dating.

The campaign encourages users of Tinder to be aware that clear communication underlines consent and to report cases of sexual assault to the police and will be on Tinder and QPS owned channels.

Some of the creative assets for the campaign

QPS commissioner Katarina Carroll said: “This campaign is about empowering people to use these platforms safely. We want people to know that we are here, we want them to be safe and if something unwanted happens, they are not alone. Support and reporting options are available.

“We’re also sending a message to potential offenders. We will not tolerate violations of people’s safety or criminal behaviour.”

Match Group, Tinder’s parent company, senior director of law enforcement ops and investigations Buddy Loomis said: “Today we’re taking an even stronger stand that harassment, offensive and violating behaviour have no place on Tinder.

“Our members’ safety is of utmost importance and we’re excited to be partnering with Queensland Police to spread that important message, and empower the Tinder community to be safe, feel supported, and take action against users who are unwilling to act responsibly.”

The strategy and creative for the campaign was done in-house through the QPS media and public affairs team.


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