Tinder breaks down Aussie dating tropes in new campaign

January 8, 2025 9:53

Tinder has launched a new summer campaign, challenging Aussies to step outside their comfort zones.

Taking a satirical approach by spotlight the everyday ‘bubbles’ Australians unknowingly live in – rooted in the observation that they stick to familiar social circles and routines – the campaign asks people to embrace new experiences, people, and places through the dating app’s extensive dating pool.

Whether it’s a house party, run club, or more, ‘Break Out Of Your Bubble’ offers a wake-up call and alternative to the predictable.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.