Tip Top gives people the chance to make personalised ‘Good on ya mum’ jingle

Tip Top is thanking mums as it celebrates over 50 years of baking for Australian families in a new campaign which sees consumers able to create a personalised Tip Top ‘Good on ya mum’ song.

Created by BMF, the digital platform is giving Tip Top fans the chance to create their very own personalised version of one of the more iconic elements of the Tip Top brand, the ‘Good on ya mum’ song.

The digital platform asks users to first pick a melody out of five options, before prompting them to pick a beat, effects and the lyrics, and they are then able to share the song across Facebook, or email or with a Twilio phone call so mum can hear the song directly.

Group marketing manager Justine Cotter said: “Aussies have grown up singing along to Tip Top’s ‘Good on ya Mum’ jingle, making it one of the most recognisable tunes in the country.