Tip Top celebrates kids ‘quirky skills’ in latest campaign from BMF

Tip Top is celebrating some ‘amazing’ kids in its latest campaign for The One white bread which features hula hooping chickens, robot dancing keyboard players and a roller skating ninja.

The campaign, created by BMF, features a number of children showing off their particular skill, and invites parents to celebrate their kids’ quirky skills by taking a video and sharing it across social media.

Graeme Cutler, marketing director for GWF said: “We wanted Tip Top The One to connect with parents in an authentic, emotional way. BMF solved that for us with the Feed Their Amazingness platform. We are very happy with the result, and looking forward to seeing parents engaged and sharing their kids amazingness.”

aidanIt is complemented by an outdoor execution which saw the brand invite a group of kids to draw themselves eating their favourite sandwiches at school.

Creative director Justin Ruben said: “Kids have all these amazing abilities, like burping the alphabet, hopping on one leg while singing or Kung Fu roller skating. We wanted to highlight the way Tip Top The One brings out all this amazingness in children.”





  • Creative Agency: BMF
  • Executive Creative Director: Cam Blackley
  • Creative Director: Justin Ruben
  • Art Director: Dantie Van Der Merwe
  • Copywriter: David Fraser
  • Strategic Planner: David Warren
  • Group Account Director: Kura Tyerman
  • Account Director: Kelly Howard
  • Account Manager: Chris Hill
  • Agency Producer: Esta Lau
  • Designer: Matthew Hughes, James Tranter
  • Jo Cooper – Digital Production Director
  • Mark Ellis – Technical Director
  • Sam Power – Technical Lead
  • Mina Samandar – Digital Producer
  • James Blundell – Front end developer
  • Rachael Lounds – Integrated Project manager
  • Director: Amy Gebhardt
  • Producer: Fiona Pakes
  • Production Company: Exit Films
  • Post Production: Alt VFX
  • VFX Supervisor: NA
  • Editor: Dan Lee, The Butchery
  • Music: Lukas Farry, Sound Reservoir
  • Sound Production: Lukas Farry, Sound Reservoir
  • DoP: Jody Muston
  • Creative Work: TVC 30’, 15’: Feed Their Amazingness
  • Video Content: George, Elyssa, Souluz, Ariel
  • Digital:
  • Outdoor: 15 executions

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