Tip Top celebrates kids ‘quirky skills’ in latest campaign from BMF

Tip Top is celebrating some ‘amazing’ kids in its latest campaign for The One white bread which features hula hooping chickens, robot dancing keyboard players and a roller skating ninja.

The campaign, created by BMF, features a number of children showing off their particular skill, and invites parents to celebrate their kids’ quirky skills by taking a video and sharing it across social media.

Graeme Cutler, marketing director for GWF said: “We wanted Tip Top The One to connect with parents in an authentic, emotional way. BMF solved that for us with the Feed Their Amazingness platform. We are very happy with the result, and looking forward to seeing parents engaged and sharing their kids amazingness.”