TiVo signs deal for 3D content
TiVo has signed its first 3D content partner to its Australian video-on-demand service.
The announcement:
Sydney, Australia, 16 September, 2010 – Hybrid Television Services (ANZ) Pty Limited, the creator of CASPA On-Demand and the exclusive licensee of TiVo® products in Australia and New Zealand today announced that it has signed DDD Group plc (DDD) as its first video on-demand (VoD) content partner to deliver full length 3D content to the CASPA platform, for TiVo customers with 3D TV’s to enjoy. This content agreement marks the first 3D VoD arrangement of its kind in the Southern Hemisphere. The CASPA offering now includes DDD’s Yabazam™ 3D animations and short films. In coming months, the CASPA 3D Fun category will grow to include a diverse range of 3D content from DDD’s Yabazam™ catalogue, featuring everything from animation and extreme sports, to documentaries, indie shorts, comedy and music videos.
The introduction of DDD’s Yabazam content to the ever-growing CASPA portfolio further reinforces Hybrid TV’s commitment to becoming the leading provider of high quality 3D content delivered direct to the TV. In June, Hybrid TV announced that TiVo could timeshift 3D broadcasts and launched the first 3D on-demand content on CASPA to Australian TiVo customers, featuring a range of Disney 3D movie trailers for upcoming cinematic release films. Now Hybrid TV is delivering on its promise with Yabazam content providing TiVo customers with a growing assortment of pay-per-view 3D short films and animations, ranging between four minutes to one hour in length.
Is this for real? A marketing press release re-written by a lawyer, methinks. Bulls**t speak like this makes me feel like I’ve just landed on earth from another planet. But more to the point, it utterly fails to communicate their message (assuming there is one?)
@Kanangra.
A list of the content can be found here: http://store.yabazam.com/Searc.....038;page=1
There look to be roughly 20 or so programs, many of which for a couple of minutes each. There were a few movie trailers and promo clips in there as well. To be fair they look pretty rubbish.
The parent company’s FAQ also suggests there are some limitations as which 3D models will work with this service – with only some sets from one of the big four TV manufacturers listed. Don’t know if this is the case with the TiVo service – could be different.
There is one REALLY good 3D comedy show on yabazam if you like edgy over the line stuff called Safety Geeks SVI. Its a quality show Ive seen some of it.
Its a Monty Python take on CSI
Found what I was talking about here.
This was pretty good actually. I laughed. Its I reckon 11 eps total
http://store.yabazam.com/Safet.....115107.htm
That’s seriously the press release? The first sentence has 60 words in it!! I really hope someone in PR or marketing didn’t write that. Even as an ASX release it is far too top heavy.
Actually that’s probably one of the worst releases I have ever read in my life. It reads like an obituary because it’s certainly not communicating anything to me.
This press release reads like a technical diagram for assembling a nuclear power station. Did they actually expect this to get published?
OMG…they took the words right out of my mouth. If my mouth was on acid.
Now imagine you get 30 releases a day … see why journos get narky?
They’re not all like that Simon.
But fair point. Not a great release with a 60 word lead 😛
@Internetz You are right: not not all are like that. But once your email address gets discovered by global press release distribution services and the releases about new directors for Belgian companies start rolling in, or technology purchases in Vietnam, a high proportion become irrelevant. Throw in the utterly bizarre (IMHO) method of sending releases as attachments so you have to do more work to read them and get disappointed, and I for one find releases to almost always be an irritant rather than a resource.