TiVo signs deal for 3D content

TiVo has signed its first 3D content partner to its Australian video-on-demand service.  

The announcement:

Sydney, Australia, 16 September, 2010 – Hybrid Television Services (ANZ) Pty Limited, the creator of CASPA On-Demand and the exclusive licensee of TiVo® products in Australia and New Zealand today announced that it has signed DDD Group plc (DDD) as its first video on-demand (VoD) content partner to deliver full length 3D content to the CASPA platform, for TiVo customers with 3D TV’s to enjoy. This content agreement marks the first 3D VoD arrangement of its kind in the Southern Hemisphere. The CASPA offering now includes DDD’s Yabazam™ 3D animations and short films. In coming months, the CASPA 3D Fun category will grow to include a diverse range of 3D content from DDD’s Yabazam™ catalogue, featuring everything from animation and extreme sports, to documentaries, indie shorts, comedy and music videos.

The introduction of DDD’s Yabazam content to the ever-growing CASPA portfolio further reinforces Hybrid TV’s commitment to becoming the leading provider of high quality 3D content delivered direct to the TV. In June, Hybrid TV announced that TiVo could timeshift 3D broadcasts and launched the first 3D on-demand content on CASPA to Australian TiVo customers, featuring a range of Disney 3D movie trailers for upcoming cinematic release films. Now Hybrid TV is delivering on its promise with Yabazam content providing TiVo customers with a growing assortment of pay-per-view 3D short films and animations, ranging between four minutes to one hour in length.

“It’s been a mammoth year for 3D – even bigger for CASPA customers with a 3D TV! First we delivered 3D broadcast record and playback functionality on TiVo, then we delivered Australia’s first taste of on-demand 3D content delivered via broadband and now we’re stepping things up a notch by delivering 3D short films, animations, documentaries and more, straight to the TV.

“Gone are the days of driving to the video store and paying late fees, CASPA delivers quality entertainment direct to your TV, giving you the freedom to watch what you want from the comfort of your lounge room. Now you can really make the most of your 3D TV with our new range of 3D full length animations and documentaries that are sure to make you the envy of all your friends. This new proposition reaffirms CASPA paves the way to providing consumers with a strong content offering that satisfies all their entertainment needs,” said Robbee Minicola, Chief Executive of Hybrid TV.

“Since November of last year, owners of the latest 3D notebook computers have been able to enjoy DDD’s library of high definition 3D content offered at Yabazam.com, and thanks to Hybrid TV a whole new audience of 3D television owners will be able to experience that same quality 3D programming through the CASPA platform,” explained Jay Wiskerchen, General Manager of DDD’s Content Group. “Compelling 3D content is an important component of a successful consumer 3D market and we’re very proud to be working with Hybrid TV to deliver this to TiVo subscribers.”

DDD’s Yabazam content will be available for download via CASPA through TiVo on a pay-per view basis with free trailers. Prices range between $2.95 and $6.95 and can be viewed as many times as the viewer wishes for 48 hours after the download commences. The DDD Yabazam 3D content will add to the existing CASPA portfolio of more than 500 on-demand movies, 2000+ hrs of TV shows, music videos, artist interviews, concerts and more.

To access and enjoy the DDD Yabazam 3D content on TiVo, go to TiVo Central>CASPA On-Demand>Movies>3D Fun.


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