TK Maxx pitches media account

Discount retail behemoth TK Maxx has put its media account up for pitch, Mumbrella can reveal.

The brand appointed 303 Mullen Lowe to handle its media, creative, PR and digital accounts in 2017, ahead of its launch in the local market, but Mumbrella understands only the media account is part of the pitch being run by Enth Degree.

The brand’s vice president of marketing is Tony Dunseath, who stepped into the role from 303 Mullen Lowe in 2018, where he was a managing partner working on the TK Maxx account. At the time of his appointment, Dunseath said “the opportunity to join TK Maxx was just too good to turn down”.

Mumbrella approached both 303 Mullen Lowe and TK Maxx for comment on the media pitch.

Dunseath joined the retailer two years ago

Upon its Australian launch – marked with a campaign set on Sydney’s beaches – TK Maxx had 35 local stores, which has since expanded to 58, all along the east coast. The business has a diversified buying model, purchasing from thousands of vendors, which allows it to offer designer and brand name fashion and homewares at discounted prices.

Internationally, it operates more than 500 stores across seven continents, and sits underneath the TJX Companies Inc umbrella, which has over 4,300 stores worldwide – including the US’ version, TJ Maxx.


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