TMC PR appointed to PR account for GHD and Meshki
TMC PR, previously known as Tailor Maid Communications, has won the PR account for both hair-styling brand GHD and e-commerce brand Meshki.
DDB Group’s Mango Communications previously held the PR account for GHD, which it won back in April 2020. Mumbrella understands that Mango in New Zealand will continue to look after New Zealand PR for GHD.
TMC PR logo
For both clients, TMC will be responsible for all strategy, media relations, events, and experiential on behalf of the brand.
For GHD, TMC will also manage brand partnerships and reactive influencer management. For Meshki, TMC PR will be responsible for influencer management.
Sally Brown and Chrissy Biasotto, founders at TMC, said: “Being appointed to both the GHD and Meshki roster is a massive win for the business. Both clients are in a key point in their journeys with ambitious growth plans locally and internationally, we are proud to be partnering with such iconic brands and joining them on their growth trajectory.
“Both brands have put a lot of trust in agency, the choice to partner with TMC was based on chemistry together with our mix of strategic and creative thinking, the perfect formula in order for us to meet both brands business objectives and deliver on their growth plans”
Karen Cox, head of marketing at GHD Australia and New Zealand, said: “We are very excited to announce our new PR agency appointment with TMC PR. We have worked with the team on multiple projects over the past year, therefore it was a natural progression and alignment to onboard the agency in an Always On capacity. TMC PR are innovative, creative thinkers, results driven, very connected and most importantly passionate about the GHD brand. We look forward to working with the team and seeing what the agency has in store for GHD.”
Will North, head of marketing at Meshki, added: “TMC are the perfect partner to help take Meshki’s PR activity to the next level. With their reputation and history of proven results coupled with their understanding of the brand, we can’t wait to share more about Meshki with both our existing, and a new, audience.”
In November 2020, Bashful took a 50% stake in TMC, which rebranded the PR agency from Tailor Maid Communications to TMC.
GHD appointed GrowthOps Digital as its digital marketing partner in March 2021.
Meshki is a boutique women’s clothing and fashion brand, whose founders, Natalie Khoei and Shadi Kord, have been announced in 2021’s Forbes 30 under 30 Asia list in the Retail & E-commerce category.
