Toby Hack promoted to PHD London, OMD’s Mark Jarrett announced as new MD Sydney

Hack: departing for PHD International

Hack: new CEO PHD International

Toby Hack, managing director of media agency PHD, has been promoted to CEO of PHD International in London, the company announced this afternoon.

Hack, who has led PHD’s Sydney office for five years in the role of managing director will be replaced by Mark Jarrett, managing director of sister agency OMD.

“Toby has been an incredible asset to PHD and has played a pivotal leadership role in our success. He leaves with our thanks, and our support. This is great recognition for that achievement,” said Mark Coad, CEO of PHD.

“I have worked with Mark Jarrett before, and I am delighted he has accepted the role. He is a proven achiever, a highly-skilled leader and I have no doubt he will play a very active role in the continued success of PHD Australia”.

In his new role Hack will oversee the network’s international unit, which handles a number of global clients and services across planning, media strategy development and international media buying, including for Unilever. Hack has previously held roles at Nine and Ensequence International, prior to joining PHD.

Jarrett departure sees a restructure at OMD Sydney.

Jarrett: on the move from OMD to PHD Sydney.

OMD will restructure its Sydney office as part of the changes. Aimee Buchanan will become the sole managing director of OMD Sydney while Kim Hamilton, previously OMD national head of performance, will be elevated to general manager, Sydney.

Peter Horgan CEO of OMD, commented: “It is terrific to be able to recognise such talented executives. Aimee and Kim will continue to drive OMD Sydney in delivering outstanding performance for our people and our clients.”

Horgan continued: “I would also like to thank Mark Jarrett and recognise his enormous contribution to OMD over the last nine years. It’s great to be able to offer opportunities for the ongoing growth of our senior executives across the broader group.”

Jarrett is currently the managing director of OMD Sydney, a role he has held for five years. He’s been with OMD for 12 years in various roles and prior to that worked for Mediacom in London.

PHD has seen strong growth in new business throughout the past 12 months, winning both the $59m Unilever account and $27.5m Glaxosmithkline accounts.

Nic Christensen 


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