Today beats Sunrise

Tim Burrowes

February 16, 2010 11:43

Nine’s Today show scored a rare, Olympics-aided victory over Seven’s Sunrise on Monday morning.

After narrowing the gap last week, yesterday saw Today register an average of 390,000 viewers to Sunrise’s 332,000.

Although it is exceptionally rare for Today to beat Sunrise across the five city metro during a ratings period, part of the audience is likely to have been driven by viewers tuning in for updates from the Winter Olympics, for which Nine has the free to air rights.

Early Today (197,000) also beat Early Sunrise (170,000), according to the preliminary overnight metro ratings from OzTam.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

sean 16 Feb 10

Crap tv wins again

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David 17 Feb 10

What the Simpsons did for 10 that crappy Two and a Half men does for 9, and in Prime Time no less. But is this really the TV we want? Of course it’s not especially when the Govt. has reduced the license fees to increase Australian content. Why don’t they do us a favour and take 9’s license away altogether. Surely we have had enough of that ego driven second rate commentator Eddie M and even dear old cheesy Kenny S is starting to grate (no pun intended).

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Larry 17 Feb 10

i watched today this morning. ‘intense’ is the only way to describe it

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