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Today Network stations promise to give ‘That Feeling’

This Sunday, a series of campaigns will break to promote Austereo’s Today Network radio stations. ‘That Feeling’ is the line used to push Melbourne’s FOX FM, Brisbane’s B105, Adelaide station SAFM and Perth’s 92.9.

‘That Feeling’ is “the somewhat indescribable emotion that’s evoked when listening to Today Network stations”, read a press release from Austereo.

The company’s head of marketing and communications, Nikki Clarkson said: “The Today Network thrives on offering the hottest shows and music to listeners so the concept of ‘That Feeling’ was to be fresh, energetic and reflective of the enormity of the talent.”

The campaign consists of 30 and 15-second TV spots in Melbourne (above), Brisbane (below), Adelaide and Perth. Outdoor, print, online and social media activity will run in support.

Credits:

  • Production company: Fabric Films
  • Director: Charlie Fergusson
  • Producer: Carla Robertson
  • Director of photography: Simon Ozolins
  • Post production: Cutting Edge
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