Today slips to a record low of 155,000 metro viewers
It seems Nine’s decision to bring back Karl Stefanovic, partnered with 60 Minutes’ Allison Langdon, hasn’t yet turned breakfast program Today’s hopes around. The show equalled its record low in the ratings period, dropping to 155,000 metro viewers on Monday morning.
The number equals November 1, 2019, when the show also hit 155,000 with Georgie Gardner and Deborah Knight at the helm. The pair’s final show was November 8.
Karl and Ally haven’t charmed viewers yet
Seven’s morning offering of Sunrise delivered 259,000 metro viewers, while ABC’s News Breakfast brought in 112,000 metro viewers on the primary channel and 44,000 on the multi-channel – giving it a total viewership of 156,000.
Sunrise delivered 433,000 national viewers, Today 260,000 and News Breakfast 172,000 on the primary channel. Monday was a public holiday in Adelaide, Melbourne and Tasmania.
But Today’s declining numbers weren’t enough to upset Nine’s overall dominance – reality juggernaut Married At First Sight continued to carry the station through with 1.030m metro viewers tuning in and 1.369m nationally. The numbers easily gave Nine the win in the 7:30pm slot, despite Ten’s Australian Survivor: All Stars delivering its highest audience to date of 701,000 metro viewers and 878,000 nationally.
Seven’s My Kitchen Rules: The Rivals continued to flounder with 483,000 metro viewers and 760,000 nationally. Luckily for Seven, its news offering continued to be the best of the night with 1.024m metro and 1.566m national viewers tuning in. Nine News drew 925,000 and 1.209m.
ABC managed to snag second place in the 7:30pm timeslot – current affairs program 7.30 drew 710,000 metro viewers and 1.044m nationally. The entire evening programming slate performed well for the public broadcaster with Australian Story bringing in 662,000 metro, Four Corners 645,000, Media Watch 644,000 and Q+A 412,000.
In the key advertising demographics of 16-39s, 18-49s and 25-54s, Married At First Sight again dominated, followed by Australian Survivor: All Stars. Ten’s The Project took the third spot in the younger two demos, while Nine News held third with the 25-54s. Overall, The Project brought in 518,000 metro viewers at 7pm.
Nine held a 22.5% channel share overall, giving it the easy win on Monday night. Seven sat on 17.3%, followed by ABC with 15.7% and Ten with 13.3%. In the network shares, Nine held a commanding 29.4%, followed by Seven’s 24.8%, ABC’s 20.0% and Ten’s 19.5%.
The most-watched multi-channel was 10 Bold with 3.3%.
Is anyone really surprised that Karl (and Ali) have failed to fire with viewers? How do these numbers compare with those achieved by Georgie Gardiner and Deb Knight (who were axed because of their ratings performance)?
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No wonder with 24-7 doom and gloom coverage of the coronavirus and Karl trying to operate in a very restricted PC environment. Very cringeworthy viewing.
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Hi Denny,
Georgie Gardner and Deb Knight debuted to 197,000 metro viewers at the top end of 2019. I believe they hit a low somewhere around 163,000 on one day in October, 2019, but obviously averaged higher than that.
The final outing of Gardner and Knight had 191,000.
Some other comparison points could be:
* 239,000 tuned in to watch the aftermath of Karl Stefanovic’s departure
* 256,000 watched the first episode with Stefanovic and Gardner in 2018
* 301,000 watched the morning after Lisa Wilkinson’s departure in 2017
Hope that helps.
Vivienne – Mumbrella