Today slips to a record low of 155,000 metro viewers

It seems Nine’s decision to bring back Karl Stefanovic, partnered with 60 Minutes’ Allison Langdon, hasn’t yet turned breakfast program Today’s hopes around. The show equalled its record low in the ratings period, dropping to 155,000 metro viewers on Monday morning.

The number equals November 1, 2019, when the show also hit 155,000 with Georgie Gardner and Deborah Knight at the helm. The pair’s final show was November 8.

Karl and Ally haven’t charmed viewers yet

Seven’s morning offering of Sunrise delivered 259,000 metro viewers, while ABC’s News Breakfast brought in 112,000 metro viewers on the primary channel and 44,000 on the multi-channel – giving it a total viewership of 156,000.

Sunrise delivered 433,000 national viewers, Today 260,000 and News Breakfast 172,000 on the primary channel. Monday was a public holiday in Adelaide, Melbourne and Tasmania.

But Today’s declining numbers weren’t enough to upset Nine’s overall dominance – reality juggernaut Married At First Sight continued to carry the station through with 1.030m metro viewers tuning in and 1.369m nationally. The numbers easily gave Nine the win in the 7:30pm slot, despite Ten’s Australian Survivor: All Stars delivering its highest audience to date of 701,000 metro viewers and 878,000 nationally.

Seven’s My Kitchen Rules: The Rivals continued to flounder with 483,000 metro viewers and 760,000 nationally. Luckily for Seven, its news offering continued to be the best of the night with 1.024m metro and 1.566m national viewers tuning in. Nine News drew 925,000 and 1.209m.

ABC managed to snag second place in the 7:30pm timeslot – current affairs program 7.30 drew 710,000 metro viewers and 1.044m nationally. The entire evening programming slate performed well for the public broadcaster with Australian Story bringing in 662,000 metro, Four Corners 645,000, Media Watch 644,000 and Q+A 412,000.

In the key advertising demographics of 16-39s, 18-49s and 25-54s, Married At First Sight again dominated, followed by Australian Survivor: All Stars. Ten’s The Project took the third spot in the younger two demos, while Nine News held third with the 25-54s. Overall, The Project brought in 518,000 metro viewers at 7pm.

Nine held a 22.5% channel share overall, giving it the easy win on Monday night. Seven sat on 17.3%, followed by ABC with 15.7% and Ten with 13.3%. In the network shares, Nine held a commanding 29.4%, followed by Seven’s 24.8%, ABC’s 20.0% and Ten’s 19.5%.

The most-watched multi-channel was 10 Bold with 3.3%.


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