Today starts engaging
While Nine’s Today sometimes makes it too easy to poke fun at it, I’m increasingly impressed with the breakfast show’s efforts to widen its influence online.
That’s already included live streams such as this one earlier this month.
Pranks like this involving presenters Karl Stefanovic, Ben Fordham and Steve Jacobs also generate views – and discussion.
Admittedly, with 300 views at the time of writing, it’s not viral. But to a certain extent that’s a numbers game – the more items you put out there the better chance one of them will take off.
Meanwhile, we’ve seen Seven’s Sunrise going its own way, particularly with its early push with an iPad app.
It’s early days, but this feels like the sort of experimentation shows should be doing.
Tim Burrowes
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Thanks for reminding me, I worked briefly on the first ever interactive Radio1 show for the BBC in 1981. That was THIRTY years ago . . . blimey!
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Sorry – I find the breakfast shows (both Sunrise and Today) tedious, self-indulgent crap – and the prank video just underscores that feeling.
Morning ‘news’ television is like watching a really bad episode of Friends being replayed every day.
Thank God the weather changes, otherwise there’d be no point at all tuning in to the self-indulgent in-jokes, look-at-me posturing and vulture-like coverage of natural disasters. Bah humbug!
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I saw Richard Wilkins on the street in the city one day, and wow, he is much better looking in person than on the tele.
And having worked with lots of people on the tele – its usually the other way around/
Richard Wilkins a hunk – who would have thought it?
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Interesting that that their own viewing habits don’t include the same sort of self congratulatory crap they expect everyone else to suffer every day.
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