Today’s ChangeOneThing videos: Change the remuneration model; make research part of the media plan
Next month’s Mumbrella360 conference will see a debate on how to make a single major change to how the media industry does business.
ChangeOneThing – curated by media agency PHD – will select a single issue and build consensus during the session how it will be tackled.
In the run up to the event, anybody who wants to achieve change is asked to upload a short video arguing for their issue to be the one selected.
These can then be voted up or down via the specially developed ChangeOneThing YouTube channel.
Today’s videos:
Stuart Gurney, strategy manager at PHD, argues for a change to the remuneration model with agencies movign away from a commission based structure, and for media owners to be paid by the engagements they deliver rather than CPM:
Justin Lewis, Managing Director of Big Picture, argues for research to become a part of every media plan:
Mumbrella360 takes place on June 6 and 7. Tickets can be booked here.
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Classic ending to Al Crawfords video on the youtube channel where he gives it to his CEO Andy Pontin. Will Al be there next week?
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