Today’s trade press: Hungry Jacks; clever clients and Freeview
Airline Jetstar is planning to up its media spend – although not until next year, says the front page of the fortnightly print edition of AdNews.
The City of Melbourne is the latest client to pull a pitch mid-way though, says the mag. It suggests that political manouevrings may be afoot to get a friend of the Lord Mayor onto a new tender list.
Free to air TV will struggle to make money from its digital channels, agree most of the poundits quizzed by AdNews. The notable exception is Anne Rodgers of Starcom who tells readers: “I really admire Ten for the way it brough the product to the industry.” Apparently that puts Ten well ahead of Nine and Seven. See if you can guess which agency looks after Ten as a client.
Burger chain Hungry Jacks is to “differentiate itself” by the radical move of advertising the burgers says its agency MJW. it will roll out a new campaign next week. The brand – famous for its “two hands” ads will also shift its adspend towards cinema.
Target’s media pitch is approaching a conclusion, says the paper, with incumbent Universal McCann, Mediacom and OMD in the running.
David Jones, former boss of Euro RSCG, is profiled in AdNews in a top notch piece of recycling by journalist Paul McIntyre who also talked to him in The Sydney Morning Herald last week. Readers won’t be surprised to know that he still thinks that next year will be tough.
New AdNews editor Matt Porter makes his debut. And defying convention, he tells readers: “I’m not writing this from my desk in AdNews tower, Surry Hills. I am instead on a picnic table overlooking the Pacific Ocean crashing on a sun-drenched beach in New Zealand’s glorious Bay of Plenty.” Which is nice. For him.
Nyree Corby, boss of digital agency The Topia Project is showcased in AdNews’ The Ladder column. She tells the paper that “detemrination, passion for the industry and sheer willpower” got her where she is. But she admits it didn’t get her through the screen test for The Gruen Transfer.
The paper’s Off The Record (aka What Our Rivals Got Wrong) column rubbishes a story in The Australian that Caltex has shortlisted Banjo, Leo Burnett and the yet-to-launch Red Urban.
B&T Today
Banjo has won the Freeview business, reports B&T. It beat M&C Saatchi for the privilege of promoting the digital offerings of the free to air TV networks.
Nielsen still can’t accurately track online adspend, says B&T. Despite promises that it would start includign numebrs within its monitoring of mainstream media, B&T says: “Due to difficulties in properly attributing the data, the figures will not be included in the media billings report next year.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Hungry Jacks
Jetstar
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MJW
Starcom
Ten
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