TODAY’S PAPERS: To be green, use blue; it’s all about smaller packaging; PR and company duties

Tim Burrowes

February 5, 2009 9:07

The Sydney Morning Herald

The highlight of Thursday’s Media & Marketing page of the SMH comes from section editor Julian Lee, who offers an assesment of colour trends in branding, based on the advice of the Color Marketing Group:

“Purple is in. It was last year, only this year it is ‘plummier’ and ‘redder’. Bizarrely, if you want to go green in your branding then use blue, or at least a dash of it in the green.”

Speaking of green, Lee reports that the word that appeared most often on new products last year was “natural”, according to a new survey.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.