Sampson
Leo Burnett CEO Todd Sampson has added to his board director duties after being appointed as a non-executive director to the board of Qantas Airways, effective from 25 February.
Qantas chairman Leigh Clifford said: “Todd will bring a wealth of marketing experience to the Qantas Board, as well as broader business acumen from the senior leadership and strategy roles he has held.”
The airline has been increasingly looking to see how it can leverage the masses of data it has in its Frequent Flyer loyalty program, and last year launched a digital marketing agency called Red Planet.
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On the appointment Sampson said: “Qantas is one of the most iconic brands in the world and it is an honour to join this Board.”
Sampson also sits on the board of Fairfax Media, having been appointed in May last year, is a regular guest host on Ten’s The Project, and will return as a panelist on the ABC’s Gruen this year as well as working on a second season of Redesign My Brain for the channel.