Tom Moult switches to Ogilvy as Euro RSCG hires new ECD Steve Coll

Euro RSCG’s veteran executive creative director Rowan Dean and regional boss Tom Moult have both left the agency.

Moult has moved to STW Group as executive chairman of Ogilvy & Mather Australia, while Euro RSCG has replaced Dean with Steve Coll, currently at AMV BBDO in London.

In the UK, Coll was behind the much talked about “Sandwich” campaign for Walkers crisps, which saw the town transformed with a series of stars brought in to make Sandwich more interesting.

Coll previously worked in Australia including George Patterson and Leo Burnett, where he created the McDonald’s “Inner Child” ad.

Coll said: “I’m excited to be coming back to Sydney at a time when Australian creative is so highly regarded around the world.”

Euro said Dean had “left the agency to take on other projects.”

Dean has become a familiar face to the Australian public thanks to regular appearances on The Gruen Transfer. He was also behind one of the most famous British ads of all time for Hamlet cigars.

Meanwhile, Moult’s departure from the Havas-owned group, which also includes The Furnace, will see him oversee all STW Group’s interest in Ogilvy & Mather Australia with the exception of Ogilvy PR, including Ogilvy & Mather Sydney, Ogilvy Group Melbourne1, OgilvyOne, OgilvyAction and neo@ogilvy.

Stuart O'Brien Tom Moult

Stuart O'Brien, left, and Tom Moult

STW CEO Mike Connaghan said: “Tom is one of the most experienced and proven practitioners in the industry today. To have him at the helm of Ogilvy will not only provide additional strategic grunt, but a high-level focus on building the national offering. The opportunity to have someone of Tom’s calibre join the business comes along very rarely, so we’re thrilled that he’s decided to join us. He’s both respected and revered – a real industry gun – and is bound to make a solid impact across all the Ogilvy offices.”

Moult said: “There is no doubt that Ogilvy is one of the strongest agency groups in the country. It has the unbeatable combination of being one of the world’s strongest brands, with the advantage of local control.”

Stuart O’Brien will remain as CEO.

Moult said: “This new role will allow Stuart to focus on the daily and urgent priorities that need fast action in a business as diverse as Ogilvy’s. My role provides additional capacity for both high-level client and revenue issues, and to take the business forward strategically to the next level of market leadership.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.