Tom Tom, Navman and Garmin forced to remove ‘lifetime’ claims from advertising campaigns

Three manufactures of consumer GPS navigation products – Tom Tom, Navman and Garmin – have ceased using “lifetime” claims in their advertising, after concerns were raised by the watchdog, the ACCC, that the statements were potentially false, misleading or deceptive.

The lifetime claims came with disclaimers and provisions, which ACCC commissioner Sarah Court said was out of step with how consumers would interpret and understand the phrase.

Free maps for life?