Tommy Little shines light on youth homeless and calls bluff on social media in #beamodel campaign
Australian comedian and TV and radio personality, Tommy Little, has launched a campaign to promote Youth Homelessness Matters Day by posting “model” images of himself to Instagram.
Working with creative director, Alex Wadelton; The Project’s managing editor, Tom Whitty; and photographer, Stu Morley, Little posted a series of images on his Instagram posing like a model, later revealing the images were taken on the streets in front of toilets and outside youth homeless shelters.
Airing on The Project last night, Little revealed he had taken the images outside of public toilets where the homeless clean themselves, on a couch to represent how many children have to couch hop, on a car to represent the people who sleep in their cars and outside youth homeless crisis centres.
The campaign aimed to highlight how social media fails to show people the whole picture.
Launching the campaign in partnership with social streetwear clothing enterprise company HoMie, Little raised more than $80,000 of online sales and drove 23,000 hits on their website.
Credits:
- Client: HoMie
- Ellen Jacobsen, Social Impact Manager
- Alex Wadelton, freelance Creative Director
- Tom Whitty, Managing Editor
- Stu Morley, photographer
- Tommy Little, comedia cum model
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
Linkedin