Tongue handed creative role for ARU National Rugby Championships, Ikon wins media gig
Creative agency Tongue and sister STW agency Ikon have been handed the creative and media buying accounts for the new National Rugby Championship, the new competition which combines super league and local premier grade players.
The nine team competition, which kicked off last week, runs for 11 weeks with one match per round broadcast on Fox Sports. It is being billed as an “opportunity for the next generation of players to step up to the next level and mix it with the best”, with the Australian Rugby Union (ARU) hoping it will help incubate more talent for the national side.
“It’s an absolute privilege to be asked to generate ideas for one of our national sporting brands,” Tongue managing partner John Du Vernet said.
Congrats Tongue 🙂
Well played and well earned Tongue and Ikon
Why would a creative agency be appointed two weeks in to a nine week season… Sounds like typical ARU planning
… We’re clueless…. RU?
Why have they called it NRC (National Rugby Championship) when in 2008 it was called ARC (Australian Rugby Championship)? I’m old enough to remember NRC being the censorship classification Not Recommended For Children. Hardly a way to promote the game to parents wanting a sport for their kids.
Who are these “Super League players” you refer to in your opening paragraph?? Do you possibly mean Super 15 players? Might be an idea to spend less time on the PR and a bit more understanding the Clients business
Why is there nothing happening on the marketing/promo front for this new comp? Pretty poor really…