Tonic Health Media acquires Torch Media’s digital pharmacy network
Out-of-home health network Tonic Health Media has taken ownership of Torch Media’s digital pharmacy network, which includes 250 screens across the country, following a $7-million-plus capital raising late last year.
Tonic managing director Dr Matthew Cullen said the acquisition helped “close the loop on the patient’s journey from point-of-care at the GP, to point-of-dispensing at the pharmacy”.
“We know that most visits to the doctor take about an hour, from arriving in the doctor’s waiting room to visiting a nearby pharmacy to fill a prescription… From a commercial perspective, we’re thrilled at the sophistication this brings our offering, and we’re excited to expand our quality, health educational content into new environments,” he said.
