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Tonic Health Media launches new brand positioning and channel content

Australian health media network has unveiled its new branding, products and positioning, in an attempt to improve health outcomes for Australians.

As part of the new brand launch, Tonic Health Media has upgraded its television screens, channel content and brochure board assets across Australian hospital and doctors’ waitings areas.

Tonic Health Media

Tonic Health Media has also created 30 hours of health and wellness video content for its Tonic On Demand channel which aims to meet modern consumer behaviour and offer new opportunities for advertisers.

Matthew Cullen, CEO at Health Media, said the rebrand was the first of several strategic announcements for the brand.

“We believe our assets empower consumers with useful information about their health and wellbeing, and these updates to our media network will further enhance the effectiveness and impact of the information we deliver to patients”, Cullen said.

“The rebrand and upgrade of our assets also presents new opportunities for marketers. We’re offering more content than ever before so brands and organisations can reach consumers within the trusted context of their doctor’s waiting room.”

Jack Mortlock, commercial director at Tonic Health Media, said the new assets stand apart from competitors in the health sector.

“Our research with Roy Morgan demonstrated engagement with our multimedia assets is up over 70%. When you align engagement figures like that with high-quality, trusted content, the result is a media channel that opens up a meaningful, new line of dialogue between brands and customers”, said Mortlock.

“But more than anything, as a business led by healthcare professionals, we’re passionate about encouraging better health outcomes for as many Australians as possible.”

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