Tonic Health Media rebrands to Tonic Media Network in effort to reflect growing business

Tonic Health Media has rebranded to Tonic Media Network in a move to recognise the business’ growth into segments beyond health.

Managing director and CEO, Dr Matthew Cullen, explained the rebrand will reposition the business as an ‘all-encompassing health, wellbeing and lifestyle network’.

“Health will always be core to our brand identity but now under this new name and logo, we are better positioned to serve a broader array of clients,” he said.

Tonic Media Network managing director and CEO Dr Matthew Cullen

“We are constantly looking at new and innovative ways to connect people to relevant consumer messaging when they need it most and this rebrand is the latest evolution of that vision.

“Building upon Tonic’s existing reputation in the market, we’re excited to continue growing under this new banner to become the largest lifestyle, health and wellbeing media network in Australia.”

The rebrand follows Tonic Media Network entering a number of significant partnerships, including the launch of a programmatic digital-out-of-home platform with Vistar, Hivestack and Broadsign. The business has also recently launched a direct-to-consumer ecommerce platform, Chemist2U, and acquired health information website with Healthline Media and Medical News Today.

The new logo was created by Analog Folk

The rebrand was executed by creative agency Analog Folk. The new name and logo will roll out across the business’ assets and communications over the coming weeks.

Matt Robinson, Analog Folk’s managing director, said he was “very proud to have won this important project”.

“[Tonic Media Network] are a business with huge ambition and our ‘brand folklore’ methodology – taking them back to their roots and redefining their beliefs, personality and purpose – has continued their evolution and given them room to fulfill that ambition in better serving Australia’s health and wellbeing needs,” said Robinson.

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