Adland veterans Tony Leishman and Myke Christoffel launch Wildminds: ‘We can save brands from the digital abyss’

The former creative director of Campaign Palace, Tony Leishman, and digital strategist Myke Christoffel, have launched a new Melbourne-based digital agency Wildminds.

Wildminds’ offerings include digital marketing strategies, campaign and media strategies, brand and identity design, video and TVC production, paid media, website development, mobile applications, SEO, SEM, paid search, email marketing and customer targeting.

Leishman was creative director at Campaign Palace in Melbourne from 2002 to 2008. Campaign Palace was once one of the world’s most respected agencies but after it declined, WPP closed it in 2012.

Wildmind’s founders Tony Leishman and Myke Christoffel

After leaving Campaign Palace, Leishman did freelance stints and worked for Clemenger BBDO Melbourne as its creative art director, and as creative director at Advertising Associates, where he worked with Christoffel who began his career in Queensland.

Leishman said: “It’s interesting when you go freelance and experience how some other agencies go about their business. You realise you can offer something more compelling.

“I had always wanted to do my own thing, and so had Myke. He’s a gun and so skilled in areas I’m not, so we make a pretty powerful and unique combo. We have a similar philosophy and approach and I felt it was time to give it a good crack.”


“The media landscape is exciting, evolving and complex with the emergence of so many digital platforms all demanding our attention. Unfortunately we see brands; large and small, getting it wrong and ultimately losing themselves within the digital abyss.

“Advertising has evolved so much in a relatively short time. And there’s lots of clients out there struggling to keep up, let alone take advantage of how digital can help grow their brands,” Christoffel said.


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