Cummins & Partners wins Kraft Heinz creative account

Cummins & Partners has won the creative account for Kraft Heinz from incumbent agency Channel T.

Kraft Heinz pitched its creative account in August for Kraft, Heinz and Golden Circle.

A spokesperson from Kraft Heinz, said in a statement: “This is the final piece in the puzzle for us, in relation to agency appointments and it comes at an exciting and pivotal time for the Kraft Heinz business.

“With the plans that our business has in place and the portfolio of iconic local brands and products that we have, we have no doubt that we are in a very strong position to create powerful ideas together with the C&P team’.”

The win will see Cummins & Partners handle the brand’s beans and pasta, soup, sauces and dressings, vegetables, baby food, chicken, desserts and ready meals segments

Sean Cummins, chief creative officer at Cummins & Partners, said: “There are some brands that are steeped in our lives. That give us experiences and memories. To have an opportunity to take up the baton across this amazing portfolio is why we do what we do.”

During the pitch process Y&R NZ created a new animated film for the brand to promote its latest Beanz range.


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