Lion relaunches 1970s Tooheys branding for summer beer campaign

Lion owned beer brand Tooheys has resurrected its 1970s red and white can in a campaign that will see rugby league star Nathan Hindmarsh promoting the New South Wales based beer over the summer.

The latest series follows a campaign earlier this year that resurrected the New South Wales beer’s 1980s advertising jingle and introduced Hindmarsh as the brand’s new face.

Former rugby league star Nathan Hindmarsh takes over the Tooheys marketing department

In the latest campaign Hindmarsh takes over the Toohey’s marketing department with the help of his friends, a group of talking beer cans.

Created by Sydney agency Infinity Squared, who were also responsible for the 2015 campaign revisiting the beer’s history,  the campaign will run across digital and social channels.


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