Tooheys and Nathan Hindmarsh try to promote NSW pride in new content series

Tooheys has released a new campaign featuring former rugby league star Nathan Hindmarsh and his friend, a Tooheys can, advocating for New South Wales Pride.

The branded content series shows the two friends go on a search to find the best modern-day rendition of the 1980s Tooheys song.

Created by Infinity Squared, the campaign will run across digital and social channels.

Tooheys has also created a 90-second video detailing what goes on behind the scenes at Tooheys Brewery and the delivery process.


  • Client: Lion
  • Brand Manager – Classic Regional Brands: Tom Bills
  • Assistant Brand Manager: Emma Lovett
  • Himself: Nathan Hindmarsh
  • Can: Paul Ayre
  • Extras: Geoffrey Cordner, Ian Nicholson, Merilyn Steele, William Wallace
  • Creative: Infinity Squared
  • Production: Infinity Squared
  • Director: Luke Tierney
  • Producer: Jack Gow
  • DOP: Kevin Holloway
  • Art Director: Fran Middleton
  • Art Dept. Assistant: Stephen Pembroke
  • Sound Recordist: Patrick Mullins
  • Puppeteer: Fiona Gentle
  • Model Maker: Justin Robson @ Watusi
  • Editor: Alex Gabbott
  • Post Production: Chris Grocott @ White Chocolate
  • EP: Dave Jansen
  • Project Manager: Gwendolyn Jimenez

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