Tooheys and Nathan Hindmarsh try to promote NSW pride in new content series

May 31, 2017 10:37

Tooheys has released a new campaign featuring former rugby league star Nathan Hindmarsh and his friend, a Tooheys can, advocating for New South Wales Pride.

The branded content series shows the two friends go on a search to find the best modern-day rendition of the 1980s Tooheys song.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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1 COMMENTS

The Wasp 31 May 17

liquid gold, how good

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Tooheys and Nathan Hindmarsh try to promote NSW pride in new content series

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