Tooheys deer ad wins well for film craft at Cannes, grand prix winner BETC ‘curious’ about Australia launch opportunity

Australia has won well for film craft at Cannes, with seven gongs coming home from the South of France – but nothing better than a silver as Australia continues its wait for an elusive grand prix.

BMF Sydney was Australia’s best performer in the category, with a silver and a bronze for Nocturnal migration for Tooheys Extra Dry. The ad, directed by Garth Davis through Exit Films, launched in September last year.

Clems Melbourne and production company The Sweet Shop won a bronze for its trailer for the Melbourne International Film Festival.

DDB Sydney won two bronzes for Memories – also produced by Exit Films – for Volkswagen.

Another bronze went to Flying objects for the New Zealand Transport Agency, which was produced by Aussie production house Finch.

New Zealand won a single bronze for The most creative country in the world for Caanz by Special Group Auckland and production house Digital Post.

The grand prix went to the festival’s home country, with BETC Euro RSCG Paris winning with Bear for TV network Canal Plus.

BETC is regarded as an institution in France, with 700 people working out of its Parisian headquarters, which has a catwalk on the roof. In an interview on the agency’s yacht in Cannes last night, the agency’s founder Rémi Babinet, who is also global chief creative officer of Havas, said that he was “curious” about opportunities for launching in Australia, but knew little about the market.

One French ad agency exec suggested that Australia is seen by many French agencies as “UK turf” – which puts them off setting up shop.

The opening of a London office of BETC was one of the biggest stories in the UK this year.


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