Deer descend on Auckland in Garth Davis-directed spot for Tooheys Extra Dry

Garth Davis, the director of the multiple Cannes Lion-winning spot for Burn energy drink, is behind the latest ad for Tooheys Extra Dry in which migrating deer descend on innercity Auckland for a night out to the tune of The Prodigy’s ‘Breathe’.

Davis told Mumbrella in July that the spot would be similar in “epicness” to his Burn film.

“Tooheys Extra Dry drinkers have always understood that the best nights out are like a nocturnal migration,” Jon Bradshaw, Lion Nathan brands director, said. “You head out towards the city, come together with your mates, go from a bar, to a club or a gig, gathering more people around you as you go. The similarities with herding animals are striking; we drink, we graze and we congregate at our urban watering holes.”

The ad, which was first screened last night during Nine’s Underbelly, will be supported by outdoor, print and digital as well as street posters and giant paste-ups placed around the city on ‘nocturnal migration’ routes.

Davis was also behind the ‘tongue’ spot for Tooheys Extra Dry in 2006.

He also directed ‘portals’ for the beer brand last year.


  • Creative -BMF
  • Warren Brown – Creative Founder
  • Shane Bradnick – Creative Director
  • Dylan Taylor, Executive Creative Director
  • Corinne Goode – Art Director
  • Phil Sicklinger – Copywriter
  • Simon McCrudden – Senior Planner
  • Sue Hind – Head of Television
  • Sarah Thompson – Art Buyer
  • Libby Hams – Head of Print Production
  • Tony Dunseath – Account Director
  • Post Production -ALT.VFX; Colin Renshaw, Takeshi Takada
  • Production company: Exit Films
  • Garth Davis – Director
  • Karen Sproul – Producer
  • Media – Zenith Optimedia
  • Digital – Holler
  • Client – Lion
  • Jon Bradshaw – Brands Director
  • Andy Disley – Marketing Manager
  • Judy Fraser – Brand Manager
  • Ben Davis – Brand Manager
  • Naomi Gavan – Assistant Brand Manager

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