Tooheys Extra Dry taps The Inspired Unemployed and Struthless
Tooheys Extra Dry has rolled out the next phase of its ‘Proudly Ordinary’ brand campaign, this time working with Australian viral comedy stars The Inspired Unemployed and illustrator Struthless.
The brand platform, launched via 72 and Sunny in September, embraces the “truth” of Tooheys Extra Dry; it’s a run-of-the-mill, everyday, ordinary beer, and the campaign celebrates that fact.
Tooheys Extra Dry mural by Struthless in Newtown
