Innocean adds new leads for Kia and Hyundai

Innocean Australia has appointed two senior client partner executives to lead the Hyundai and Kia accounts.

Ian Hartley joins Innoccean as client partner for the Hyundai account and was previously with The Royals, Sydney where he led the MyState Bank, Spotify and SnackBrands accounts. He has worked on Australian and UK brands across the automotive, tech and the liquor categories including Volvo, Seat, Toyota, Huawei, Jack Daniel’s and Campari.

The Royals also recently lost co-founder and creative partner Nick Cummins, who had been with the agency for nine years.

Carolyn Cho joins Innocean as client partner for the Kia account and was previously with Fallon in London where she led the Škoda account and launched a new brand platform focused on digital and content creation. Cho’s career includes Saatchi & Saatchi New York, Leo Burnett London, Ogilvy Sydney and Y&R, working across luxury, automotive, FMCG, services and causes, including Häagen-Dazs International, Coca-Cola and Unicef.

Carolyn Cho and Ian Hartley have joined Innocean to lead two car accounts.

Innocean CEO Jasmin Bedir said the breadth and strength of client skills the pair bring to Innocean will help the agency’s growth and transformation. “Ian and Carolyn bring a wealth of experience to Innocean, not just with automotive brands but with some of Australia and the world’s biggest and best known brands. Those skills will be invaluable as we build the Innocean brand in Australia with a multichannel and integrated approach and broaden our client base,” she said.

Innocean recently appointed Wesley (Wez) Hawes as executive creative director, and Bedir said further appointments would be announced soon.

Cho and Hartley’s appointments are effective immediately. Both will report directly to Bedir.


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